iPhone 16 to Debut at Apple’s Major Event Today"

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Apple is set to unveil the iPhone 16 on Monday, with a focus on internal upgrades aimed at exciting customers who haven’t found a compelling reason to upgrade in recent years. This launch, part of Apple's annual hardware event starting at 1 p.m. ET, will showcase the first iPhones built for generative AI, which allows users to create text and images. With the cryptic tagline "It's glow time," Apple faces high expectations to prove that the new AI-driven features and other iPhone 16 updates are worth the investment.

What to watch:

In recent years, iPhone sales have slowed, and the company has offered minimal external upgrades since the iPhone 12’s 5G introduction in 2020. However, Apple aims to change that narrative with AI advancements that enhance Siri’s capabilities, improve email drafting, photo organization, and more. The new AI features, combined with an upgraded processor for increased data processing, are expected to drive customer excitement.

Apple may also introduce a subtle design update for the iPhone 16, such as a wider screen or new edges, along with a dedicated camera button. The big question remains around pricing, with analysts predicting a possible modest increase due to the new AI features. Additionally, updates to the Apple Watch Series 10 and AirPods are expected at the event, including a thinner watch design and new AirPod features such as head gesture controls.

What’s to watch:

As Apple looks to boost sales and appease investors, Monday's event will be critical in defining the future of its product lineup. With roughly 300 million iPhones not upgraded in over four years, the stakes are high.